Branding a more considered skate brand
POP Trading Company stems from the minds of Peter Kolks and Ric van Rest. Originally distributors for other skate brands, Peter and Ric decided to do it differently. POP has its roots in skateboarding, but is definitely more than that.
Where numerous skate brands go graphic heavy, POP Trading Company's emphasis is more on mixing skate-wear and menswear in quality clothing items with a nice feel to it: a more considered skate brand. There's a reason why POP Trading Company is the first skateboarding brand showing at the Paris Fashion Week. As skateboarders, their way is always "passion first".
Scope of work: Brand Design, Art Direction, Print.
Pop Trading Company script